My Hot Family Vacation Essay - 512 Words

A few minutes before we landed at the airport, I looked at the screen in front of me and it showed ‘33 °C’. It had been a year since I last experienced that kind of heat and I couldn’t bear it last time, so I wondered how I would cope with the heat this time. As the plane began to slow and turn into terminal, I could hear people around me start to get there belongings together so that they could get off the plane first. People returned the magazines to the rack on the back of the chair in front of them and I turned off my iPod and put it back in my bag. When I took my headphones out, I felt like I was back in the real world now as I had been concentrating on listening to music for hours. It seemed like time was going slower and slower†¦show more content†¦When I finally had my passport stamped and got my luggage, I made my way towards the arrivals hall. The number of people didn’t change but in fact looked like more, probably because the hall str etched out from one end to another. I slowly pulled along my suitcase as I met my uncle and I followed him to his car. On the way there, we went in a lift which was full of people. As soon as the door opened, the heat hit me. It was like putting a hot iron in front of my face. But it felt even worse as there was a slight wind which pushed the heat towards me. My body was surrounded in a blanket of heat and I even started to sweat slightly. My uncle told me to wait by the lift as he went to collect the car so I wouldn’t have to walk as far and drag my suitcase along. While I waited, I took time to look around at the surroundings. I could see mountains which stretched towards the clouds and the airport behind me. There were a vast number of people walking around from their flight looking drowsy and with no energy. The frequent red double-decker bus also came and a few planes flew above my head. I didn’t even have to look, but I could hear the planes departing and arriving. The planes all looked the same in the sky, big and white with some sort of logo. During the wait, I took a few steps to take away the cramp. Although I had trainers on, I could fe el and see that the floor was new. The concrete lookedShow MoreRelatedEssay on My Perfect Dream Vacation: Theres No Place Like Home997 Words   |  4 PagesMy Perfect Dream Vacation: Theres No Place Like Home Almost everyone has their own idea of a dream vacation. Its the perfect place to get away from the reality of every day life and the stress that goes along with it, and the choices and ideas of the â€Å"perfect vacation† are as varied as the people who dream about them. Some fantasize about lazing on a warm, sunny beach with soft ocean breezes and a cold exotic drink at their side. Some dream of forests and wildlife, cool runningRead MoreDifferences Between Summer And Winter762 Words   |  4 Pagesand vacations. A comparison between summer and winter is vacation. There is no good time to go on vacations. 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Accounting And Payroll Application Software Packages Essay

The accounting software, is a computer software that records and processes accounting transactions within practical components such as accounts payable, accounts receivable, payroll and trial balance. The software may be developed by the organization using it, may be purchased from a third party or may be a combination of both. Today’s packaged accounting software not only records financial transactions and produce accounting reports, but they include functionality for managerial decision making aimed at gaining competitive advantage. (Collins, 2006). Many of the accounting software products have add-ons that can be used to integrate the software with other software. For example, Intuit, offers add-ons that a third party can mix with QuickBooks. Almost all the accounting software have a broad customer base, which is good for small businesses. Accounting and payroll application software packages are the most extensively used packages among small businesses. 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Report for Brand Marketing of Coca Cola and Brand Storytelling

Question: Describe about the Report for Brand Marketing of Coca Cola and Brand Storytelling. Answer: Introduction According to Greenfield (2016), when it comes to advertising, Coca-Cola Company not only did introduce its products over the years but also it has recognized itself as a popular brand name among the youth culture. Its first slogan "Drink Coca-Cola", a very simple one was aired in 1886, and the trend still continues today, with the current slogan being "Taste the Feeling". Its slogans are a testament to the evolution of products, the companys theme shifting between love, friendship, brotherhood and happiness (Hansen, 2016). This case study takes one instance of Coca-Cola advertisement, details the storyline and analyses it from the perspective of viewers and their reactions to it. The factors and techniques are then next discussed taking into account the various content creation plans the company undertakes to create an engaging content which has the potential to go viral. It includes dynamic storytelling, making conversations, creating liquid content, content linking, and bold and creative content approach. The conclusion is drawn from the findings and explained along with relevant reasons. Advertisement analysis of Coca-Cola Story In one advertisement, it shows a supermarket located under a bridge somewhere in India. The weather was sunny but hot. A guy with a good physique and in his twenties enters a supermarket wearing a sweatshirt. The supermarket primarily seems to have stocked Coca-Cola in most of its refrigerators, and the cashier was wearing a red and white uniform, similar to the companys color scheme. He asks if there is any cold drink in the store. The cashier, a young girl, pointed the guy to the shelves where the soft drinks are located. She notices him in the security camera, takes the fancy of his likeliness and increases the fan speed. When the guy starts drinking, the girl turns up the fan on her side too, closes her eyes and tries to emulate the feeling of that guy. He presents his empty bottle on the desk; the girl gets jolted out of her dream, but she offers another bottle to the guy, insisting him to drink again. The guy reluctantly finishes the second drink as well, while the girl with he r head resting on the table still had a dreamy look in her eyes and a smile indicating she does not want this to end. The ad finishes with the Coca-Cola icon along with the slogan Taste the Feeling on the bottom (Popescu Otelea, 2015). Viewer Response As stated by Li (2015), the advertisement is clearly targeted to the youth of the current generation and is meant to instill a sense of lust, attraction, and desire to the target demographic, while portraying a cheerful mood throughout. The actors in the advertisement are both very young and are in their twenties. Seeing two young people in love is how the viewers will be able to relate themselves (Foster, 2012). Since the guy is a recognized actor from the Bollywood Industry and is quite popular among the young demographic in India, therefore the video will instantly appeal to most Indian viewers. Love and Friendship is a recurring theme among many advertisements and Coca-Cola often more than uses it and are in line with the motto of the company (Nelson Deshpande, 2013). Coca Colas mission statements are, to inspire moments of happiness and optimism, refresh the world and to bring about a difference by creating values (Logan Tindall, 2014). Techniques Used As opined by Hamilton (2015), to achieve the required emotional trigger response, the ad used the companys color scheme liberally everywhere in the video from the uniform to the product shelves. A warm color scheme used to depict a hot and sunny day, which also doubles up as feelings of happiness. Television advertisements of 30 second do no longer attract audiences of the 21st century, and the mass media now prefers shorter stories. Few factors the company took into account while making this video are Creating a liquid content it means to create a viral content which will be easily shared by social media, and its popularity will spread by word of mouth (Nguyen Nguyen, 2015). Making sure the content is linked the ideas explored in the content needs to be relevant and are in aligning with the company's brand, business objectives, and customer interests. Through this advert, the company is successful in exploring the themes it wants to communicate and spread (Wang, 2015). Making conversations consumers will provide feedback to the story in various social medias if the idea of the content clicks with them (Liu Lopez, 2016). Dynamic Story Telling As stated by Du Plessis (2015), one-way storytelling is pass now, and a company looking for its business growth needs to go through dynamic storytelling. This means the story can be evolved as the company interacts with customers and visitors in many mediums. Coca-Cola does this by billboard posters, fliers, etc. taking images and relevant dialogues from the story. Brave and creative approach to the content creation Coca Cola approaches new ideas in an advertisement by following 70/20/10 strategy. 70% of content is of low risk which means the company uses the tried and tested formula which was previously successful. 20% of the content is an innovating idea to check if it would work, and rest 10% is high-risk ideas which if successful, can be tomorrow's 20% or 70% (Gupta, 2015). Findings The advertisement does not depict the reality because of many reasons. The advertisements shows the fantasies of normal human to make them feel more attractive. It shows the young cashier flirting with the guy and is quite open in showing her feelings, which is not at all professional on her part and neither does that happen in real life, as Indian women are much shyer. She was wearing a red and white colored uniform, a direct reference to Coca Colas color scheme, which implies she is someone from the company endorsing its products. The supermarket seemed to have liberal stocks of Coca-Cola soft drinks. Yellow hue is used throughout the video because it translates to a cheerful and positive mood, and is a tried and tested formula in many movies. It is purely a fantasy video geared towards the teenagers, but it did not try to portray it realistically either. It is successful in conjuring up feelings of lust and attraction between sexes of opposite gender and giving it a happy ending w hich will resonate with the viewers. Conclusion This study is one such instance of many advertisements of Coca Cola, and this company is chosen because of its long culture and history with its products. The short story that has been explained tells about the instant love and attraction between a girl and a guy in a supermarket store, over a serving of the companys soft drink, appeals to most viewers of the Indian demographic. Following the companys marketing and content creation strategies, the story is analyzed from those perspectives, and is found that the advertisement needs to be short, the potential of being viral, and should have an engaging story and theme in aligning with the company's objectives. The objective of the company must be satisfied for ensuring the developmental perspective of the organization. Establishment of brand image supplies value to the brand name. Coca Cola is one of the biggest soft drinks manufacturers among their competitors, which creates their brand value within the competitive market. The conclus ion is drawn from the findings and is stated to be full of teenage fantasy and unrealistic compared to real life. References Du Plessis, C. (2015). Brand storytelling: the case of Coca-Cola's Journey Corporate Website. Foster, R. J. (2012). Coca Globalization. John Wiley Sons, Ltd. Greenfield, S. (2016). Giving the Global High Sign: Coca-Cola Advertising of the American Way in Life Magazine, 1941-1947. Gupta, V. (2015). Content Marketing: Say Something; Say It Well; Say It Often. Hamilton, J. M. (2015). The EKOCENTER: A Case Study in Coca-Cola, Corporate Social Responsibility, and Bluewashing (Doctoral dissertation, UNIVERSITY OF MINNESOTA). Hansen, J. T. (2016). Constructing a Product Brand Identity: The Case of Coca-Cola. Liu, Y., Lopez, R. A. (2016). The impact of social media conversations on consumer brand choices. Marketing Letters, 27(1), 1-13. Logan, N., Tindall, N. T. (2014). 10 Coca-Cola, Community, Diversity, and Cosmopolitanism. Ethical Practice of Social Media in Public Relations, 138. Nelson, M. R., Deshpande, S. (2013). The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies. Journal of Advertising, 42(1), 1-15. Nguyen, T., Nguyen, T. (2015). Factors that make a marketing cam-paign go viral: Case study: Campaign Share a Coke by Coca Cola in Vietnam. Popescu, C., Otelea, M. (2015). Sustainable DevelopmentAn Imperative Of Industrial Companies. Case Study: Coca-Cola Hbc Romania. Annals-Economy Series, 213-216. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23), 22.